![]() ![]() Trends such as the "Internet of Things" are driving other new innovations in retail and hospitality, such as "secure, intelligent room keys," in-room technologies and "remote kitchen and property asset monitoring," Oracle said. While the Retek software has continued to be supported and updated, Oracle may seek some type of convergence path between the two families post-acquisition.Ĭhanging the game: Data collected by Micros products can drive personalized loyalty programs and targeted pricing deals, as Oracle noted in a presentation released this week on the deal. Oracle already had applications for retailers, having outbid SAP for Retek in 2005. Some businesses want to fold in acquisitions they may have made under a unified system that ties them more closely together with suppliers as well as "all the way through to responding to customer feedback via social media," she added. Time for refreshments: "The restaurant and hotel businesses are definitely areas where many firms are looking now to upgrade aging systems," said independent enterprise applications analyst China Martens via email. Oracle has a bevy of data-processing technologies at the ready to help deliver the answers to those hypothetical questions. ![]() "Why is store 235 doing better with selling extra salads and sides than store 260?" "Why is table two doing better than table 15?" he said. The possibilities run deep with respect to analyzing data from Micros systems, in Wang's view. "They aren't focused on selling the POS software in the long run," said analyst Ray Wang, chairman and founder of Constellation Research. That information is closely linked with individual customers, providing insights into buying patterns, likes and dislikes, the performance of products and services, and their supply chains. It's all about the data: While Oracle gains a huge customer base and family of well-established, widely used hardware and software products, the real prize may be the ever-increasing amounts of data that flow through Micros-powered POS (point of sale) systems. ![]()
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